Must A Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her make content.

I’m grateful that she has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being filmed, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a chance to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was filming a clip here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes projects energetic and enjoyable. I never force her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The solution lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their friendship?

Melody Hudson
Melody Hudson

A seasoned sports analyst with over a decade of experience in betting markets and statistical modeling.